Seeking a Regional Marketing Director who will be responsible for leading the marketing and digital efforts for multiple shopping centers to achieve the centers' goals. These responsibilities include: Extensive travel, coordinating, overseeing and implementing all aspects of the centers' marketing and communications plan including, advertising, public relations and special event planning. Establishing a working relationship with the field teams; corporate teams; contractors, vendors and agencies/freelancers; media; community leaders; and tenants. Implementing marketing plans, developing creative programs to drive retailer sales and supervising multiple Marketing Directors. Implementing programs specifically targeted at tourism, promoting the entertainment components of the centers and soliciting sponsorships. Must have strong digital experience across multiple channels and be proficient in budget creation and management.
Will be required to travel for business purposes a minimum of 35% of the time. Must be available to work weekends and holidays specifically during the months of November and December. Holiday work is required including, but not limited to, Thanksgiving and Christmas holidays.
Essential Duties and Responsibilities:
• Responsibilities may include recruiting, interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding, counseling and disciplining employees; addressing complaints and resolving problems. • Plan and implement a strategic, overall marketing program for centers with the corporate marketing team. • Plan and effectively execute an integrated advertising program to enhance tenant sales and generate positive results for the overall success of the centers. • Plan and implement targeted consumer initiatives with both traditional media and multi-channel digital platforms including shopper incentive programs, social media and email marketing. Must be able to optimize processes, recommend strategic and tactical changes to maximize campaign performance. • Plan and implement special events including tenant coordination, entertainment, vendors, decorations and value added opportunities. • Coordinate public relations efforts that maintain each center in a favorable light, create interest in the center, promote special events, and increases exposure of tenants, build relationships with key media, and enhance the overall perception of the center. • Coordinate a community relations program that makes the center an integral part of the community. • Oversee strategy for all assigned shopping center websites and all digital programs. • Position the centers as a tourist destination and engage hotels within center trade area. • Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, tenant success and community engagement. • Participate in the development of, administer and maintain the complete, yearly marketing budget for the assigned centers. Including leveraging media spending to secure sponsors for various programs as well as oversee trade agreements. • Understand and meet legal requirements for special events, vendor contracts, volunteer guidelines, etc., as they pertain to implementing the marketing plan. • Prepare and provide regular verbal and written reports including marketing plan. • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Qualifications • Preferred: Bachelor's degree with emphasis in marketing, advertising, journalism, business administration, • 3-5 years in related shopping center experience, tourism and/or entertainment venues. • Previous experience marketing a shopping center with a strong focus on tourism/hospitality marketing. • Position requires strong flexibility in working hours. • Excellent organizational skills. • Flexible outlook towards task management. • Understanding of existing retail offerings, demographics in trade area and regional market. • Proven ability to obtain venue sponsorships • Strong written and verbal skills. • Ability to effectively present information and respond to questions from management, tenants, clients, customers and the general public. • Ability to effectively create and propose sponsorship proposals to local and national companies. • Strategic planning and thinking as well as the ability to work well under pressure • Creativity and innovation while being detailed oriented • Proficient in Microsoft Office applications, Web/Internet/e-mail technologies and general computing technology. • Ability to prepare a marketing budget. • Ability to negotiate with outside vendors to arrive at working arrangement beneficial to the center and its initiative.