Working closely with the CEO and SLT, develop and communicate a long term global strategy for growth in corporate and individual memberships, certifications, sponsorship, advertising, publications, events and other activities contributing to revenue growth, aligned with the long term vision, strategy and objectives of IIBA.
Lead the development and execution of an annual operating plan and budget for sales and marketing to include comprehensive product marketing, sales and communication plans, product sales targets and goals, to deliver maximum impact and value and meet long term growth objectives.
Develop and monitor key metrics to measure performance to annual and long term growth plans, adopting an agile approach to adjust and adapt priorities as necessary to achieve growth and revenue targets with bottom line accountability.
Based on a clear understanding of customer personas/journeys, lead the development of an impactful Member Value Proposition and Content Marketing Strategy in collaboration with the Director of Chapters and Director of Products and IP, to enhance member engagement and overall satisfaction to ultimately drive individual and corporate membership growth. Analyse membership data to gain a comprehensive understanding of evolving membership needs and demographics.
Oversee and enhance the use of digital marketing tools to drive growth in membership leads and efficiently manage the sales pipeline and processes to improve conversions. Work closely with IT to augment CRM and AMS system capabilities as needed to align with growth objectives.
Prepare timely and accurate revenue projections together with analysis of results for discussion with the CEO and CFAO. Oversee all external communications, including IIBA’s website, digital and social media marketing programs, collateral and promotional materials, to ensure the effective support, consistency, and enhancement of the IIBA profile, awareness, brand strategy and vision.
Cultivate and develop strong relationships with corporate members and key partners. Actively participate and support the Director, Corporate and Business Development in negotiations and discussions.
Hire, build, coach, lead and inspire the communication, marketing and sales teams (including individual and corporate membership) and assess core capabilities to effectively support the activities, goals and long term growth objectives of the organization.
Partner with the CEO and CFAO in assessing strategic initiatives including new revenue generating opportunities, growth initiatives, and strategic partnerships.
EDUCATION & CERTIFICATION/ LICENSE CREDENTIALS
University degree preferably in Marketing, Business or similar.
Minimum 10 years of progressive marketing and sales leadership experience, preferably gained within a membership or certificate driven professional association, or similar recurring revenue business, with global reach beyond North America.
Experience within a Not-For-Profit (“NFP”) organization or similar complex multi- stakeholder environment, with Board level interaction, is desirable.
Deep knowledge and expertise in digital (web, mobile, email, SEO) and social media marketing tools, best practices and leading technologies to drive visibility, awareness and revenue growth.
Demonstrated success in developing and implementing sales and digital marketing strategies, plans and programs and optimizing budgets, resulting in measurable revenue growth, lead generation and visibility.
Strong knowledge of the product marketing lifecycle. Prior experience in new product or service launches, is highly desirable.
Functional expertise in which to provide effective oversight of sales and communications, including lead generation, pipeline management, content management, data analysis and customer relationship management (B2B and B2C).
Strong analytical skills to understand and interpret data, identify underlying trends, develop performance metrics, measure ROI and prepare projections.
Superior written, verbal communication and presentation skills to effectively interact with the Senior Leadership Team, the Board and its Committees, corporate and strategic partners, members, staff and volunteers.
Prior experience and success in building, developing, leading and coaching diverse and remote teams.
Demonstrated ability to partner with senior management, develop a broad understanding of all aspects of an organization, contribute to business decisions and provide strategic input.
Tech savvy and proficient with CRM software (Salesforce) and Microsoft Office (Excel, Word, PowerPoint). Familiarity with association management software is an asset.
LEADERSHIP & MANAGEMENT/BEHAVIOURAL COMPETENCIES
Hands-on, results driven and strategic marketing professional with the ability to lead and drive execution with an agile approach, readily adapting and refocusing priorities to achieve business objectives.
Effective business partner who is motivated by contributing to the success of the organization through the delivery of value add services and inspires others through enthusiasm, collaboration, and open dialogue.
Skilled relationship manager with strong cross functional collaboration skills, able to work effectively up, down and across all levels of the organization in a positive and constructive manner and quickly earn the trust and respect of internal and external stakeholders through their actions.
Process oriented and metrics focused with exceptional critical thinking skills required to devise pragmatic and innovative solutions to business challenges and situations.
Data driven and fact based decision maker with strong business acumen, common sense, sound business judgment and intuition.
Team leader, builder, coach and mentor who leads by example and invests in the development of others and takes pride in their success.
Team player, collaborative, approachable, supportive, positive, responsive and respectful.
Action oriented take charge individual, confident and proactive.
Strong work ethic, high integrity, diligent, reliable and trustworthy.
Confident in questioning the status quo and challenging others with diplomacy and tact.
Strong interpersonal, listening, and communication skills to effectively build healthy internal and external relationships.
Strategic thinker and enabler, resourceful and creative, open to new ideas, embraces change, and promotes a culture of continuous improvement, innovation and high performance.
Highly organized, focused and able to work autonomously with well honed project management skills.
Flexible and adaptable in managing competing priorities and working within a dynamic and evolving global environment
Internal Number: 2018-12
International Institute of Business Analysis™ (IIBA®) is a not-for-profit professional association with over 29,000 members worldwide. IIBA is the world’s leading association for business analysis, dedicated to advancing the profession and uniting a community of professionals to deliver better business outcomes. IIBA supports the business analysis community and discipline through the development of standards of practice, certification programs, as well as on-line and face-to-face networking opportunities through our website, webinars, local Chapters and conferences.