MARKETING AND COMMUNICATIONS MANAGER, School of Medicine, Department of Medicine
August 22, 2018
To support and promote the vision, mission and values of the Department of Medicine by managing the overall marketing and communication programs. Responsible for the evaluation, development, and implementation of the marketing and communication strategic plans. Serve as marketing manager for the DOM. Develop in close collaboration with the Chair and senior leadership the strategic goals of the communication and marketing plans for the department. Implement all aspects of the departments marketing strategy (marketing plan, advertising, media, clinical marketing, email/direct marketing, internal marketing, etc.) to advance the strategic goals of the department. Manage qualitative and quantitative tracking systems to track and evaluate the effectiveness of marketing strategies. Incorporate data into future planning. Maintain a comprehensive knowledge of market and competitor dynamics as well as internal/organizational dynamics to best serve the objectives of the department and adjust plans accordingly. Manage internal and external communications for the department, in coordination with the communication and marketing offices of BUMG, BMC, and BUMC. Promote effective, streamlined, and coordinated communication. Support the efforts of the DOM by offering input on communication strategies that enhance visibility, reputation and impact of the department of medicine and its members. Construct and oversee the creation of all creative content and its distribution through print, digital, video and social media outlets. Projects include but are not limited to newsletters, annual, reports, event promotion materials, brochures, flyers, etc. Manage department's social media and digital media presence and projects. Maintain, update, monitor analytics and drive web strategy for the DOM website. Coordinate and collaborate with BMC/BU marketing departments to optimize online marketing opportunities for DOM and specific departments/services as well as Search Engine Optimization (SEO). Work collaboratively with BU School of Medicine and BMC Development to develop proposals, program plans, marketing materials, acknowledgment letters and other written materials to assist DOM in meeting fundraising goals.
Requires a Bachelor's Degree, preferably in communications, marketing, or a related field. 3-5 years of marketing, marketing communications, advertising or health care marketing experience. Proficient with Microsoft Outlook, Word, Excel, PowerPoint. Experience with WordPress, Google Analytics, Adobe Products, Publishing Software, HTML, and Social Media outlets. Hospital marketing experience is preferred. Experience in an academic medical center is preferred. Experience working with advertising and media agencies is preferred.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Internal Number: 6545/H2018
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