Salary: $16.77/hour or more depending on qualifications, includes University benefits
Location: Work remotely until offices re-open, UMN Campus or regional office negotiable
Center: Extension Center for Youth Development
Reports to: Erin Kelly-Collins, Senior Communications Specialist, Youth Development
Apply By:September 14, 2020; Position open until filled
The communications associate, is a member of the Extension Center for Youth Development communications team. The center includes Minnesota 4-H, the state’s largest youth development organization.
The communications team is responsible for leading, managing, implementing and evaluating communications efforts that align with and advance the strategic direction of the University of Minnesota Extension Center for Youth Development. The team’s responsibilities include communication planning, project management, content/story development, repurposing and distributing information, and staff training and coaching. All team members share responsibility for fostering and contributing to an environment of collaboration and synergy within the communications and technology work teams and across the center and Extension.
This first-level professional communications position works in all areas of our center's communications efforts. This role supports local staff in integrating and expanding communications to reach organizational growth and retention goals. Key activities include building social media and video content, collecting, standardizing and broadly distributing marketing tools, and writing for the website, newsletters and ad campaigns.
This is an entry-level position with a one-year temporary appointment. Minimum hourly pay is $16.77 ($34,881 annual), plus full University of Minnesota benefits package applies, https://humanresources.umn.edu/new-employees/benefits-summaries. This role will work remotely until Extension campus and regional offices re-open. Office location is negotiable.
The percentages and hours noted reflect the distribution of workload over the course of a calendar year.
Writing – 25% (10 hours per week)
Establish and maintain open and positive communication with center educators and other colleagues as a means of story sourcing and ideation.
Create and deliver written materials for internal and external audiences for a wide scope of communications purposes.
Review materials for copy and content editing, re-write for style and clarity of presentation.
Format news articles and feature stories for release to various communications media, such as websites, newsletters and news releases.
Collect images that support and enhance writing projects. Secure appropriate usage permissions.
Social media – 25% (10 hours per week)
Work closely with communications leadership to develop digital marketing plans, including social media campaigns, that help to achieve center goals.
Generate and post timely and targeted content across center accounts (currently Facebook, Twitter and Instagram) that align with the center’s digital marketing plan.
Monitor the center’s social media accounts and offer constructive interaction with users.
Develop regular reports on emerging social media trends to use for planning and content curation.
Analyze the long-term needs of the center’s social media strategy and offer reports that outline necessary changes to the digital marketing plan.
Marketing support – 20% (8 hours per week)
Monitor local marketing efforts, elevate and operationalize tools and resources for use across local, regional and statewide programs.
Collaborate with graphic designer to create marketing and promotional materials that align with statewide campaigns and can be adapted and used in local 4-H contexts.
Distribute marketing tools to center educators and provide specialized support in their local usage.
Collect and report usage information, including recommendations for new and improved tools, training and other resources.
Video production – 20% (8 hours per week)
Coordinate with communications leadership to identify and outline video content that supports the marketing and communication goals of the organization.
Compile footage and edit according to a script or outline in video editing software.
Enhance footage with graphics, sound and text.
Work closely with content experts and communications leadership to produce and distribute final products.
Brand support – 10% (4 hours per week)
Monitor use of marketing and branding materials to ensure consistency.
Identify instances when specialized branding support is needed, including branding/co-branding unique and collaborative programs. Coordinate support with communications leadership.
Liaison between county, regional, and state youth development staff and Extension communications graphic designer to create tools and templates that address current branding needs.
Bachelor’s degree in communications, journalism, marketing, art or a related field, or four (4) years of combined equivalent education and experience.
A commitment to diverse perspectives, ideas and experiences and a demonstrable willingness to prioritize historically marginalized voices.
Experience writing various communications media, such as websites, newsletters, social and news releases, as well editing/proofing content.
Experience with videography, including editing.
Ability to work both collaboratively and independently on a fast-paced, multi-dimensional team.
Ability to manage several projects simultaneously.
Familiarity with 4-H Youth Development
Knowledge of Google Analytics.
Internal Number: 337406
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.