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SENIOR MANAGER, DIGITAL STRATEGY AND PLANNING,MIT Technology Review (MITTR), to support and advise MITTR's growing ad sales team and digital strategy manager. Will deliver best-in-class solutions to meet each media moment and drive results for MITTR and its partners in new and novel ways; communicate opportunities and challenges and present solutions to address them; handle planning and inventory; and provide processes, guidelines, and rationale to stakeholders in presentations and decks/briefings/reports and meetings.
Job Requirements REQUIRED: bachelor's degree, preferably in communications, advertising, marketing, media, or related field; seven years' experience planning and executing digital media campaigns (in-house, agency, or publisher preferred); familiarity with marketing principles, analytics, and concepts; experience negotiating and constructing digital media plans; proficiency with systems/tools related to the media planning process (i.e., media management, billing, competitive and targeting tools); ability to lead and manage parallel projects and work effectively with multiple stakeholders; interest in emerging technology; knowledge of ad servers, campaign optimization tools, and/or online tracking technology; knowledge of third-party ad server and ad verifications (i.e., DCM, Double Verify, Innovid); and familiarity with biddable channels and programmatic tactics. PREFERRED: ability to mentor junior team members/interns; meticulous attention to detail and accuracy; excellent time-management, analytical, and presentation skills; knowledge of various channels and buying methods (video, display, programmatic, social); understanding of and experience with paid social formats, tools, pixels, targeting, and optimization; experience working with enterprise social media tools; appreciation for the use of data; understanding of digital media platforms and planning principles (buying, content, measurement), marketing mix development, campaign evaluation, and brand health tracking; and understanding of Comscore, IPSOS, MRI, Prisma, Jira, MS Office, Netbase, and Kantar Ad Intel. Job #21400-9
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