The University of Notre Dame (ND.jobs) is accepting applications for a Assistant Athletic Director, Marketing.
Applications will be accepted until 9/26/2023.
Notre Dame Athletics is committed to building a diverse workforce passionate about maximizing the student-athlete experience. Our pillars of Education; Excellence; Faith; Tradition; and Community guide us in the work we do each day. We are eager to attract, recruit, and retain individuals who positively contribute to a collaborative, inclusive working environment where all may thrive.
Building on the University's Spirit of Inclusion, we are committed to the work needed to cultivate sustainable progress and change. As a prospective member of Notre Dame Athletics, we encourage you to apply if you embrace, embody, and demonstrate a commitment to the aforementioned values.
As a member of the Notre Dame Athletics team, the Assistant Athletics Director, Marketing is primarily responsible for driving revenue through the sale of tickets, VIP experiences and premium hospitality packages for the Notre Dame football, men's basketball, women's basketball and hockey programs.
We are seeking an experienced team member who will incorporate innovative marketing strategies to drive revenue and increase fan attendance. The ideal candidate should be able to communicate clearly across all platforms and work diligently to create, initiate, manage and direct marketing strategies to promote sales, create awareness, generate interest, maximize attendance, generate revenue and enhance the overall fan experience. Integral responsibilities include the development of promotions and ticket sales initiatives designed to increase attendance, revenue and fan engagement. Direct or supervise the planning and execution of revenue-generating initiatives such as online auctions and e-commerce merchandise sales that provide unique fan experiences and opportunities. Direct the department's comprehensive digital marketing efforts used to create awareness and ticket sales with a focus of growing the department's database and utilizing modern and strategic techniques and tools to better engage and generate incremental revenue. In addition, this position will assist with football game day events and other special events as assigned. This position will assist in the management of the annual marketing and promotional budget and work with the department's assigned multi-media rights holder to fulfill marketing benefits secured by official sponsors. The position will also represent the Senior Associate Athletics Director at various meetings as necessary.
Essential duties and responsibilities:
Responsible for constructing, implementing and executing strategic content, marketing, and data campaigns designed to drive revenue centered on the sale of tickets, VIP experiences and premium hospitality packages. Construct campaigns for the purposes of customer acquisition, expansion and retention. Manage end-to-end of simultaneous, highly-targeted, digital marketing campaigns. The campaigns will leverage digital and direct marketing assets including email, social media, webinars and sponsored events, paid search, display ads, retargeting and direct mail. In concert with the data, content, creative, sales and execution teams, develop personal and targeted segments to promote highly targeted content and messaging centered on specific campaigns.
Plan, develop, and implement comprehensive paid media strategies to convert social audience to directly purchase and/or to drive new leads through appropriate channels including but not limited to Facebook, Twitter, Instagram and email campaigns. Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Suggest and implement new promotions, ads, competitions etc. to develop brand awareness, grow the audience and increase engagement. Direct and optimize paid, in-kind and traditional media assets.
Collaborate with department leadership to establish annual campaign goals. In conjunction with internal and external teams, create, initiate, manage and measure marketing campaigns to meet the financial goals of the athletic department.
Responsible for the leadership, training, coaching, performance and evaluation of the marketing staff.
Understand our audience and build content that drives customer engagement and traffic. Determine and evaluate key measurables including Cost Associated per Lead, Online Marketing ROI (return on investment), Customer Conversion Rates, ROAS (return on ad spend) and other KPI's (key performance indicators).
Work closely with Marketing team to strategize, maintain, and executive a 30-60-90 day communications timeline using diverse channels of communication.
Bachelor’s Degree (4 years)
5 to 6 years experience in external marketing with a preference in professional or collegiate athletics
Ability to prioritize and meet competing deadlines independently
Ability to manage multiple task simultaneously, while remaining organized, efficient and calm under pressure
Proven experience planning and implementing strategic and targeted marketing campaigns is required
Proven ability to work collaboratively in a team-oriented environment
Possesses effective project management skills
Professional verbal and written communication skills
Must have a strong work ethic
Experience overseeing a marketing/sales staff level preferred
ABOUT NOTRE DAME: The University of Notre Dame, founded in 1842 by Rev. Edward F. Sorin, C.S.C., of the Congregation of Holy Cross, is an independent, national Catholic university located in Notre Dame, Ind. For the fifth consecutive year, the University of Notre Dame has received Honor Roll distinctions as one of the top 10 higher education workplaces in the country in the Chronicle of Higher Education's annual "Great Colleges to Work For" survey...and we are proud of it!
This appointment is contingent upon the successful completion of a background check. Applicants will be asked to identify all felony convictions and/or pending felony charges. Felony convictions do not automatically bar an individual from employment. Each case will be examined separately to determine the appropriateness of employment in the particular position. Failure to be forthcoming or dishonesty with respect to felony disclosures can result in the disqualification of a candidate. The full procedure can be viewed at https://facultyhandbook.nd.edu/?id=link-73597.
Equal Opportunity Employment Statement The University of Notre Dame seeks to attract, develop, and retain the highest quality faculty, staff and administration. The University is an Equal Opportunity Employer, and is committed to building a culturally diverse workplace. We strongly encourage applications from female and minority candidates and those candidates attracted to a university with a Catholic identity. Moreover, Notre Dame prohibits discrimination against veterans or disabled qualified individuals, and requires affirmative action by covered contractors to employ and advance veterans and qualified individuals with disabilities in compliance with 41 CFR 60-741.5(a) and 41 CFR 60-300.5(a).
APPLICATION PROCESS: Please apply online at http://ND.jobs to Job # S24196. For additional information about working at the University of Notre Dame and various benefits available to employees, please visit http://hr.nd.edu/why-nd. The University of Notre Dame supports the needs of dual career couples and has a Dual Career Assistance Program in place to assist relocating spouses and significant others with their job search.